The culture Industry- Adorno and Horkheimer

Adorno and Horkheimer both said that the culture industry is similar and akin to the assembly line of a manufacturing company. This is because the theory is similar to the assembly line of a factory, since the artist will produce new things continuously and will always be" in trend". The producers believe the more goods, songs etc they put out the better. This is because they will earn more money at a quicker rate. The reasoning behind this is that all of the artists produce new things, but none of them are unique. This means if anything become popular or unpopular, the band or artist will change to still become popular. However, the idea of being unique and featuring the culture industry, means that things will change, this is because things are believed to be in a standard state, which are then changed and become unusual and then are turned into something new and "unique" which means that in time, the item that was unique will then become the "norm".

The highbrow people believe that many things are alike nowadays and that nothing is unique. For example the x-fact and the voice are great examples, since everything has been heard before nothing is unique or original. This means that both of these shows are in fact low-brow and the highbrow people believed that nothing is original.

The theory according to the Google page:  http://en.wikipedia.org/wiki/Culture_industry 

The essay is concerned with the production of cultural content in capitalist societies. It critiques the supply-driven nature of cultural economies as well as the apparently inferior products of the system.^[1] Horkheimer and Adorno argue that mass-produced entertainment aims, by its very nature, to appeal to vast audiences and therefore both the intellectual stimulation of high art and the basic release of low art.^[2] The essay does not suggest that all products of this system are inherently inferior, simply that they have replaced other forms of entertainment without properly fulfilling the important roles played by the now defunct sources of culture.^[3]

Horkheimer and Adorno make consistent comparisons between Fascist Germany and the American film industry. They highlight the presence of mass-produced culture, created and disseminated by exclusive institutions and consumed by a passive, homogenised audience in both systems.^[4] This illustrates the logic of domination in post-enlightenment modern society, by monopoly capitalism or the nation state.^[5]Horkheimer and Adorno draw attention to the problems associated with a system that ‘integrates its consumers from above', arguing that in attempting to realise enlightenment values of reason and order, the holistic power of the individual is undermined.^[6]

Music Video Influences

Music Video Influences:








These are two vuideos that really helped me personally when coing up with the idea and looking back on them for reference when creating the music video. The main reason for this is because both of them have similar views in the video and similar audience, both of them share the thought of people feeling as if they are on their own and have lost a very big part of their life.

So what actually is Post Grunge?

Post-Grunge

A style of alternative rock that evolved from grunge in the mid-90's. Post-grunge employs the distorted guitar, vocal dynamics, and lyrical tone of traditional grunge music, albeit in a more radio-friendly manner.
Post-grunge can be plain hard rock or edgy alt-metal. A few post-grunge bands, like Chevelle, Breaking Benjamin, and Godsmack cross over into Nu-metal.

Types of Post-Grunge:
Traditional Post-Grunge:
Bush
Candlebox
Creed
Foo Fighters
Matchbox Twenty
Silverchair
Nickleback

Heavy Post-Grunge:
Three Days Grace
Breaking Benjamin
Seehter
Chevelle
Staind
Trapt
Puddle of Mudd
Godsmack
Cold
3 Doors Down


From: http://www.urbandictionary.com/define.php?term=Post-grunge


Grunge
I remember way back in the early 90s in fact in 1990. the uprising of bands like Alice In Chains, Soundgarden, and in the underground post-punk, gothic, alternative club scene where everyone would get together and talk about these bands because we didn't have the internet back then. everyone I knew called them Alternative rock or Alternative metal. these bands were played in the club scene like a whole year before Nirvana came into the picture. once Nirvana came along with overnight success with Nevermind like so many other different elements in these bands there just had to be a name for this sub-genre. the term "Grunge" came out of Seattle Washington to categorize this new wave of bands coming out of the Seattle area.

here on the west coast states California, Arizona, New Mexico etc, everyone I knew just called these bands Alternative rock or metal. then just over time the term "Grunge" dominated this wave of bands. the same thing can be applied to the term "Screamo" in my opinion.

From: https://answers.yahoo.com/question/index?qid=20110710163710AAMuH0p

First Draft Of Poster

Poster Number One

This is the first draft of my Tear Down poster. It has not been shown to the rest of the class yet but it is the basic draft. It has no text or information as of yet but they are the next thing which I going to be added.

I need to add all of the information as to when the album is going to be released and the name of the album. These are the key pieces of information, which needs to be added, and I still need to ask for others opinions on the poster cover. By getting the opinions of others it means that I can make adjustments to make it appear more appealing

  

I like the poster but the only thing I am unsure on is the size of the man sitting down and the image behind the tree. This is because I feel the image behind the tree is to big and feels too over powering compared to the rest of the image. The man, I feel is too big, I feel that if i scale him down he is going to be un-noticeable, but making him any bigger or keeping him the same size will look strange as well. I plan on taking the original image and making it bigger, but moving the old background will hopefully make the tree make an appearance in a different way. 

All together I am pleased with the way in which the poster has moved on from its original stages and planning, but I am still not happy with the final piece and I personally feel that it could use more work in order to make it look the best that it can look.

Lyrics

These are the lyrics for our video "The Gift"

Hold me now I need to feel relief
Like I never wanted anything
I suppose I'll let this go and find a reason I'll hold on to
I'm so ashamed of defeat
And I'm out of reason to believe in me
I'm out of trying to get by

I'm so afraid of the gift you give me
I don't belong here and I'm not well
I'm so ashamed of the lie I'm living
Right on the wrong side of it all

I can't face myself when I wake up
And look inside a mirror
I'm so ashamed of that thing
I suppose I'll let it go
Until I have something more to say for me
I'm so afraid of defeat
And I'm out of reason to believe in me
I'm out of trying to defy

I'm so afraid of the gift you give me
I don't belong here and I'm not well
I'm so ashamed of the lie I'm living
Right on the wrong side of it all

Hold me now I need to feel complete
Like I matter to the one I need

I'm so afraid of the gift you give me
I don't belong here and I'm not well
I'm so ashamed of the lie I'm living
Right on the wrong side of it all

Now I'm ashamed of this
I am so ashamed of this
Now I'm so ashamed of me
I am so ashamed of me...

Album covers of grunge

Album Covers of Post Grunge

I am going to show all of the album covers of similar bands in order to get an overlook of the genre in general. I have looked at similar Digi-pak's and album covers, showing me what is involved within the genre of post-grunge. All of them are very simple but very effective and each almost tell the audience what the album is going to consist of and how deep into the genre of post grunge it really is.

All of these bands have a similar theme which is the low key lighting and vey obscure images used. Every image which has been used is very iconic and will be remembered which is what most artists want. All of the images which have been used are very dark and unusual which connotes the genre of post grunge. Non of them show any of the band members just things that not only represent the band but their profile in general. This shows me that you do not need to show the artists at any point within the digi-pak. 

2nd Draft of Digi-Pak

2nd Draft of Digi-Pak

 

The second draft of  my digi-pak looks a lot better than the original one. This is because I have made all of the changes which were suggested, including changing the tree and the contrast and changing the two covers which needed to be changed.

This has allowed me to tweak  my idea in order to get a better finished piece, I am saying this because I had to change the left cover and in order to change it I needed to come up with an interesting idea, the idea changed from having the band appear on the cover and throughout the digi-pak to having no images of the band within the digi-pak. I was asked whether this will work or not and I believe that it will. This is because throughout a variety of C-D's and digi-pak's of similar genres there are rarely any mentions of the band within images. This is what inspired my digi-pak, since I saw all of the other ones did not show any images of any members of the band, I believed that I would much prefer mine to tell a story and show the suffering of another in order to get a true representation of who Tear Down really are.

 

The only criticism I have received which I do not know how to rectify Is the fact that not many people like my text on the front cover or its positioning, I do not know what font to use or where the placement of the album name should be. This is making the progression on my front cover harder than any other since I cannot decide on a solid photo, font and placement o my text.

First Draft of Digi-Pak

First draft of Digi-pak

This is the first draft of my Digi-pak and from this I have made more progression with my work. This has allowed me to get feedback on the work meaning I can look at all of the feedback and decide what changes I need to make.

Everyone in the class gave criticism toward my Digi-Pak, but it has allowed me to see what people thought was wrong with it. This allows me to make the changes, which I need to in order to make the Digi-Pak more appealing to the audience.

The usual comments were that i needed to change the front panel, since it was too dark and not visible enough. I also needed to change the left cover panel and also the inside cover panel. This was because the inside cover looked too much like it belonged on a indie album. The left cover was not clear enough and although it had all three band members in the frame they could not be seen since the image was too dark, it was not working so it had to be changed.

I was very pleased with my first draft since not much needed changing and people seemed to like the general idea which i had going on. This allowed me to only change a couple of panels and make my album look better.