Thursday 26 March 2015

Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?


For the entire course of making the music video, I worked within the group of myself and Rosie to form Tear Down. We Have made the video according to the genre specifics of post-grunge. This happens to be because we very much enjoy that genre of music and therefore decided to make one of the songs we listen to the main focus of our music video. To find out what the codes and conventions of the specific genre of Post-Grunge were, we decided to investigate into bands such as Seether Stained and Hooberstank. With the elements of all of these bands and some deeper music such as Disturbed we came up with the idea of Tear down and the music video. We decided to go along the lines of a suicide awareness video, which can be perceived as "sketchy" or a bit too "dark" but it was with good intentions.

The typical connotations of Post-Grunge is depression and darkness. For inspiration we looked at the past stories for not only bands but for individuals, making the process of making the music video and ideas a lot easier. In many cases the bands members had suffered some sort of tragedy making the lyrics and music in general based not hat individual. This adds the representation and connotation of sadness and darkness win the video and song, this is because it is representing the love of a lost one. By doing this and making the song based on that individual, it makes it easier for the lyrics to develop meaning an to make the song have a more emotional impact on not only the listener but for the singer, where in many cases has broken down on stage. The lead singer of Seether, Sean Morgan has had the tragedy of his Brother committing suicide and devoted not only his new album but to songs directly aimed at him. This gives the strong connotation of death, tragedy and depression in Post- Grunge.
  However, when it came to making Tear Down, we tried to make the band as positive to the thoughts and feelings of depression. so when w thought of the concept of Tear Down we decided to make sure that their main goal was to make sure that they not only turned heads away from depression and suicide but to also help people who are suffering from it, By doing this the pain was to make sure that people know that suicide isn't always he answer and make sure that they know that the do have people to support them. This was represented in our video by showing the lead singers girlfriend committing suicide and then his friend coming to comfort him, so he doesn't take that way out as well.

The clothing  often represented within the genre is perceived as dark and has the convention of "Grungy". The style of grunge and the music was brought around before the introduction of Post-Grunge and Post-Grunge is a derivative of Grunge. Kurt Cobain who was the lead singer of Nirvana, brought in the new styling of Grunge. Grunge is often represented by the mannerisms of the person, i.e. being depressed and down, and are often perceived  as wearing checkered shirts, black jeans, piercings and often boots of some kind. This is what we decided to follow for our band but decided to mix it up due to the conventions of our band and the examples they set. We wanted to be conventional but unconventional at the same time, to do this we decided to follow some of the conventional outlooks, using some checkered shirts and boots but during the band performance we had the majority of black clothing. This means that we followed the guidelines of the genre but added a different twist, so we could become an individual stylistic.

I do believe that we have challenged all of the conventions of not only a general music videos and typically of the genre. I believed that the use of clothing  compared to the typical clothing is a clear difference in our bands difference, and the ending to our music video is also different to what will usually be expected.

No comments:

Post a Comment