Cross Media Case Study

Cross Media Case Study:

For the cross media case study I am going to look at Korn. This is because all of his videos and artwork is meaningful and unique. Korn have a very independent look to their albums and website, looking very sinister and edgy.


WEBSITE

this is their official website. Instantly the band are the large key image. this is because it feeds the listeners needs. They go on the official website to find original pictures and information on the band, such as tour dates, news etc, and they see it immediately and can access it easily, creating a better bond between the band and audience. the colour scheme of the website creates an edgy sinister look. this is important that this happens so people know exactly what they are abuot and the music they make.

 POSTERS

 This is another form of media in which Korn advertise themselves, which is posters.  posters ar e a god way of advertising because you can make them as big as you want to have the best result. I think the way that Korn has created their poster is different in comparison to their website, which has a slightly more professional look to it because its smoother and, yes its still cartoony, but it had an older feel to it. I think that the colours, even though bright, still present the band for the genre which they are. The band themselves are not on the poster meaning they are selling their music rather than their image which pop artists tend not to do. I think that the posters links to the albums more than the albums

ALBUMS

These are some of Korns albums. The colours show a clear indication of the genre but dont really link with any of the forms of advertisment Korn have. The albums dont have anything in common with eachother apart from the bands name. This in comparison to the website is a very traditional way of using media of advertising and presenting a band.





                                                                     SOCIAL MEDIA

Facebook, twitter and youtube are very good media  platforms to advertise Korn as a band because they are well known and used everyday by people all over the world. The webpages being do known means that they can be accessed easily and quickly whenever they want meaning that it feeds the audiences demand. I think these are the best ways to show korn because it means that they will never loose views because the websites are so known. i think its good that all the web pages link in with eachother because it looks professional and is easier for the audience to relate an individual image to the band and build a profile off what they learn from all the various web pages and link them together.  

Overall Korn uses a multi-media platform which gives them the ability to reach all the demands of their audiences, for example, simple posters with tour dates for the older generation who are not familiar with teh internet, and for the younger generation, webpages what they can look at on mobile devices and find information about the band whenever they want. 

Steady Cam Testing

Steady cam shooting

We have tested out the steady cam after a few unsuccessful shots. This resulted in a very shaking video and meant we may have to go back and reshoot some. We were instructed to try the steady cam and here are the successful videos from the test.

More Locations

More locations

These are some new locations where we are going to shoot our video. Having multiple location will make the video look more interesting and more dynamic. We have chosen the room because it is dark controlled lighting and a very large open space where we could set up the entire drum kit and other things.

This is a room in the drama studio which we are going to use to film our music video. The room will not have the chair in it when we dilm, but it will have all of the necessary pieces of equipment we need to dil, including all of the band members and all of the instruments. The drums will be placed at the very back in the centre and the guitar will be placed either to the right or to the left whilst the lead dinger moves around on stage.

The second is simply a bench which will be used to show the lead singer sitting on it. We will have him looking very angry, depressed and unaware of anything happening around him. The bench will be situated on its own so we can show the isolation which is connoted through his actions.

First Draft

The Gift First Draft





This is the first draft of my music video. There needs to be many changes to the video, including desaturation the video, changing colours of clips, syncing and reshooting. We will need to do this before we can submit it as a final piece. We have shown it to the class and they have given us feedback on what we have to do.

Filming of Max

Filming of Max

Today we decided to do a couple pf shots of Max oplaying his guitar.With all of the hassle of our lead singer not showing up, we have decided to go ahead and record Max's shots anyway. 

These are the shots from today.

Plan for Shooting

Plan for Shooting

We have completed the first couple of shots however the only problem which we encountered was the majority of the class said that the shots were amateurish and needed to be re-taken. This means we need to continue shooting for our music video as well as re-thinking our first couple of shots and producing the rest of the music video. 

We will need to do the beginning shots again out of principle and this is because we need the first shots to be taken seriously and not look cheap or amateurish, these are the most important shots and are the main ones, which need to be corrected.  

The culture Industry- Adorno and Horkheimer

Adorno and Horkheimer both said that the culture industry is similar and akin to the assembly line of a manufacturing company. This is because the theory is similar to the assembly line of a factory, since the artist will produce new things continuously and will always be" in trend". The producers believe the more goods, songs etc they put out the better. This is because they will earn more money at a quicker rate. The reasoning behind this is that all of the artists produce new things, but none of them are unique. This means if anything become popular or unpopular, the band or artist will change to still become popular. However, the idea of being unique and featuring the culture industry, means that things will change, this is because things are believed to be in a standard state, which are then changed and become unusual and then are turned into something new and "unique" which means that in time, the item that was unique will then become the "norm".

The highbrow people believe that many things are alike nowadays and that nothing is unique. For example the x-fact and the voice are great examples, since everything has been heard before nothing is unique or original. This means that both of these shows are in fact low-brow and the highbrow people believed that nothing is original.

The theory according to the Google page:  http://en.wikipedia.org/wiki/Culture_industry 

The essay is concerned with the production of cultural content in capitalist societies. It critiques the supply-driven nature of cultural economies as well as the apparently inferior products of the system.^[1] Horkheimer and Adorno argue that mass-produced entertainment aims, by its very nature, to appeal to vast audiences and therefore both the intellectual stimulation of high art and the basic release of low art.^[2] The essay does not suggest that all products of this system are inherently inferior, simply that they have replaced other forms of entertainment without properly fulfilling the important roles played by the now defunct sources of culture.^[3]

Horkheimer and Adorno make consistent comparisons between Fascist Germany and the American film industry. They highlight the presence of mass-produced culture, created and disseminated by exclusive institutions and consumed by a passive, homogenised audience in both systems.^[4] This illustrates the logic of domination in post-enlightenment modern society, by monopoly capitalism or the nation state.^[5]Horkheimer and Adorno draw attention to the problems associated with a system that ‘integrates its consumers from above', arguing that in attempting to realise enlightenment values of reason and order, the holistic power of the individual is undermined.^[6]