Goodwin class notes

Goodwin:

We have learnt multiple things about Goodwin and his theories and i am going to begin talking about Goodwin’s theories and what he believed music videos are used for.

Goodwin used the term "Dancing in a distraction factory". When he said this it instantly sparked the thought that are we only watching images on the screen in order to distract us? However upon further inspection and research i have found that what he meant was you can use music videos to tell a story or accompany the lyrics. He also mentioned that more often than not the images that we see on the screen actually give a demonstration to the genre of music we are listening to.

More often than not the use of females is highly played upon showing voyeuristic features and allowing the viewer to look upon the woman as an object and in a seductive way. This can be a direct link to the woman used or to the props which they either use or that surround them.

The voyeuristic feel to the video is made more noticeable by the use of props such as binoculars, video cameras and even mirrors and screens. This is giving the effect that they are being watched at all times and they are being shown for all to see.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (illustrative, amplifying, and contradicting).
3. There is a relationship between music and visuals (illustrative, amplifying, and contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body.
6. There is often intertexual reference (to films, TV programmes, other music videos etc.).